Key account management : maximizing profitability from major customers
John Rock
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Rock, John |
| Publisher: |
Warriewood : Business & Professional Publ. |
| Subject: | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 258 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-875680-59-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004001373