Key account management practices and performance of commercial banks in Kenya
Victor Ndambuki, Prof. Justus Munyoki, Prof. Francis Kibera, Dr. Peterson Magutu
| Year of publication: |
2018
|
|---|---|
| Authors: | Ndambuki, Victor ; Munyoki, Justus M. ; Kibera, Francis N. ; Magutu, Peterson Obara |
| Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 8.2018, 2, p. 101-108
|
| Subject: | Key Account Management Practices | Firm Performance | People Related Practices | Key-Account-Management | Key account management | Unternehmenserfolg | Firm performance | Kenia | Kenya | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012252219