Key account management : tools and techniques for achieving profitable key supplier status
Peter Cheverton
| Year of publication: |
2012 ; 5. ed.
|
|---|---|
| Authors: | Cheverton, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Kundengruppenmanagement | Selling--Key accounts. | Marketing--Key accounts. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 376 S. : Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2008. - Includes bibliographical references and index |
| ISBN: | 978-0-7494-6351-9 ; 0-7494-6351-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009414761