Key account managers' identification profiles and effectiveness : a fuzzy-set qualitative comparative analysis
Leonore Peters, Björn Sven Ivens, Catherine Pardo
| Year of publication: |
2022
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|---|---|
| Authors: | Peters, Leonore ; Ivens, Björn Sven ; Pardo, Catherine |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 253-365
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| Subject: | Key account management | Key account manager | Identification | Identity | Effectiveness | FsQCA | Key-Account-Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.09.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230692