Key marketing metrics : the 50+ metrics every manager needs to know
Paul W. Farris; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein
| Year of publication: |
2009 ; New UK/European ed.
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|---|---|
| Authors: | Farris, Paul W. ; Bendle, Neil T. ; Pfeifer, Phillip E. ; Reibstein, David J. |
| Publisher: |
Harlow : Wharton School Publ. Harlow : Pearson Education |
| Subject: | Marketing | Marktforschung | Market research | Betriebliche Kennzahl | Financial ratio | Kennzahl | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 353 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: published as Marketing metrics. 2006. - Formerly CIP Uk. - Includes bibliographical references (p. 342-343) and index |
| ISBN: | 0-273-72203-4 ; 978-0-273-72203-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003763770