Key resources and internationalization modes of creative knowledge-intensive business services : the case of design consultancies
Year of publication: |
2012
|
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Authors: | Abecassis-Moedas, Celine ; Mahmoud-Jouini, Sihem Ben ; Dell'Era, Claudio ; Verganti, Roberto |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 21.2012, 3, p. 315-331
|
Subject: | Unternehmensdienstleistung | Business services | Kreativsektor | Creative industries | Produktgestaltung | Product design | Unternehmensberatung | Consultancy services | Globalisierung | Globalization |
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