Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Year of publication: |
May 2016
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Authors: | Friend, Scott B. ; Malshe, Avinash |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 19.2016, 2, p. 174-191
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Subject: | customer solutions | ecosystem | value-in-use | service | discovery oriented | Lieferantenmanagement | Supplier relationship management | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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