KMU-spezifisches Marketing : Grundlagen und Einsatz am Beispiel privater Weinkellereien
von Frank Mayer
| Year of publication: |
1995
|
|---|---|
| Authors: | Mayer, Frank |
| Publisher: |
St. Gallen |
| Subject: | Trentino-Alto Adige | Trentino- Alto Adige | Marketing | KMU | SME | Weinbau | Wine industry | Deutschland | Germany |
| Extent: | VII, 339 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | St. Gallen, Hochsch., Diss., 1995 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000926669