Knowing a winning business idea when you see one
Year of publication: |
2001
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Authors: | Kim, W.C. ; Mauborgne, R. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 18.2001, 2, p. 123
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Saved in:
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