Knowing what they know : a managerial perspective on consumer knowledge
Debbie Vigar-Ellis; Leyland Pitt; Pierre Berthon
| Year of publication: |
2015
|
|---|---|
| Authors: | Vigar-Ellis, Debbie ; Pitt, Leyland F. ; Berthon, Pierre R. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 6, p. 679-685
|
| Subject: | Subjective knowledge | Objective knowledge | Consumer demographics | Wine marketing | Information-rich products | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management | Wein | Wine | Wissenstransfer | Knowledge transfer |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011392854