Knowledge marketing : n(P, C, S, V)'s mix?
Nadiia Artyukhova, Jan Krmela, Vladimira Krmelova, Dastan Ospanov
| Year of publication: |
2022
|
|---|---|
| Authors: | Artyukhova, Nadiia ; Krmela, Jan ; Krmelova, Vladimira ; Ospanov, Dastan |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy, ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 3, p. 182-189
|
| Subject: | bibliometric analysis | DIKW model | knowledge transfer | marketing mix | strategy | evaluation | expert review | SDG’s | Wissenstransfer | Knowledge transfer | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Wissen | Knowledge | Wissensmanagement | Knowledge management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2022.3-016 [DOI] hdl:11159/12847 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013491051