Knowledge structure in product- and brand origin-related research
Saeed Samiee, Brian R. Chabowski
| Year of publication: |
2021
|
|---|---|
| Authors: | Samiee, Saeed ; Chabowski, Brian R. |
| Subject: | Country of origin | Brand origin | Co-citation analysis | Multidimensional scaling | Knowledge structure | CO | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Wissensmanagement | Knowledge management | Wissen | Knowledge | Wissenstransfer | Knowledge transfer | Ursprungsregeln | Rules of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00767-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012614776