Knowledge transfer in business-to-business customer relationship development
| Year of publication: |
2025
|
|---|---|
| Authors: | Lavan, Thusyanthy ; Tran Trieu Khai ; Chen, Shijiao ; Yao, Jun ; Wang, Di ; Huang, Yimin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 319-338
|
| Subject: | Coaching | Customer loyalty | Formal training | Inter-organizational knowledge transfer | Tie strength | Trust | Wissenstransfer | Knowledge transfer | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Lernende Organisation | Learning organization | Wissensmanagement | Knowledge management |
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