Extent:
XVIII, 298 S
graph. Darst
21 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Dissertation ; Thesis
Language: German
Thesis:
Zugl.: Darmstadt, Techn. Univ., Diss., 1998
Notes:
Literaturverz. S. 236 - 257
ISBN: 3826557212
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW