Konsumentenverhalten
von Werner Kroeber-Riel und Peter Weinberg
| Year of publication: |
1996 ; 6., völlig überarb. Aufl.
|
|---|---|
| Authors: | Kroeber-Riel, Werner ; Weinberg, Peter |
| Publisher: |
München : Vahlen |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 776 S. Ill., graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [679] - 748 |
| ISBN: | 3-8006-2108-8 |
| Classification: | Mikroökonomie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000593063