Konsumentenvertrauen : Messung, Determinanten und Konsequenzen
Marcus M. Neumann
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Neumann, Marcus M. |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Messung | Measurement | Marktforschung | Market research | Kundenmanagement | Verbraucher | Kundenbindung | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 248 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2006 |
| ISBN: | 978-3-8350-0784-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003438981