Konsumrituale als strategisches Marketinginstrument
Michael Roslon
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Roslon, Michael |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
[2019]: Wiesbaden, Germany : Springer VS |
| Subject: | Marketingmanagement | Marketing management | Soziales Verhalten | Social behaviour | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | X, 51 Seiten Illustrationen 21 cm, 103 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-26501-4 ; 3-658-26501-9 ; 978-3-658-26502-1 |
| Other identifiers: | 10.1007/978-3-658-26502-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012034546