Konzeption, Strategie und Instrumente des Testimonial-Marketing an ausgewählten Praxisbeispielen
| Year of publication: |
2010
|
|---|---|
| Authors: | Otto, Nadine |
| Publisher: |
Hochschule Mittweida / 06 Medien. 06 Medien |
| Subject: | Testimonialwerbung |
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Thesis |
| Language: | German |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009434247