Konzeptionelle Grundlagen des internetbasierten Markenmanagements
Christoph Burmann; Lars Blinda; Axel Nitschke
| Year of publication: |
2003
|
|---|---|
| Authors: | Burmann, Christoph ; Blinda, Lars ; Nitschke, Axel |
| Publisher: |
Bremen : LiM |
| Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenimage | Brand image |
freely available
| Extent: | Online Ressource (855 KB) |
|---|---|
| Series: | LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft. - Bremen : LiM, ZDB-ID 2533806-7. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | German |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | 10.26092/elib/1759 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002195729