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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
Jahrbuch der Absatz- und Verbrauchsforschung
(2008)
Industrial marketing management : the international journal for industrial and high-tech firms
(1971)
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip, (2011)
Marketing and value creation
Kotler, Philip, (2020)
The consumer in the age of coronavirus