Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
Jörg Link ... (Hrsg.)
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Other Persons: | Link, Jörg (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Customer Recovery Management | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenrückgewinnung | Customer recovery | Kundenbindung | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 357 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8349-1661-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836873