Kundenakzeptanz verhaltensabhängiger Preise
Patrick Sihler
| Year of publication: |
2019
|
|---|---|
| Authors: | Sihler, Patrick |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | Preismanagement | Pricing strategy | Konsum | Consumption | Preistheorie | Price theory | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour | Kfz-Versicherung | Automobile insurance | Deutschland | Germany | Verbraucherverhalten | Preispolitik | Akzeptanz |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 149 Seiten Illustrationen 21.0 cm x 14.8 cm |
|---|---|
| Series: | Schriftenreihe zum Business Development. - Hamburg : Verlag Dr. Kovač, ISSN 2511-4816, ZDB-ID 2881365-0. - Vol. Band 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität Hohenheim, 2018 |
| ISBN: | 978-3-339-10644-5 ; 3-339-10644-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011993684