Extent: | XXII, 476 Seiten Illustrationen 21 cm x 14.8 cm, 639 g |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Dissertation, FernUniversität Hagen, 2016 |
ISBN: | 3-658-15528-0 ; 978-3-658-15528-5 ; 978-3-658-15529-2 |
Other identifiers: | 10.1007/978-3-658-15529-2 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546032