Kundenbindung im eBusiness : eine kausalanalytische Untersuchung der Determinanten, Dimensionen und Verhaltenskonsequenzen der Kundenbindung im Online-Shopping und Online-Brokerage
Yvonne Staack
| Year of publication: |
2004
|
|---|---|
| Authors: | Staack, Yvonne |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Wertpapierhandel | Securities trading | Elektronisches Handelssystem | Electronic trading | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXVIII, 439 S Ill., graph. Darst 210 mm x 148 mm |
|---|---|
| Series: | Informationstechnologie und Ökonomie. - Frankfurt, M. : PL Acad. Research, ISSN 1616-086X, ZDB-ID 2138116-1. - Vol. 23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Karlsruhe, Univ., Diss., 2003 |
| Notes: | Pb. : EUR 74.50, EUR AT 74.50 |
| ISBN: | 3-631-52045-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001876056