Kundenmanagement in der Arzneimittelindustrie
Kay Peters
| Year of publication: |
2013
|
|---|---|
| Authors: | Peters, Kay |
| Published in: |
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis. - Berlin : Springer, ISBN 3-642-34794-0. - 2013, p. 225-243
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Innovation | Marketingmanagement | Marketing management | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009690802