Kundenmanagement in der Network Economy : Business Intelligence mit CRM und e-CRM
Matthias Meyer ; Stefan Weingärtner ; Fabian Döring
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Meyer, Matthias ; Weingärtner, Stefan ; Döring, Fabian |
| Publisher: |
Braunschweig [u.a.] : Vieweg |
| Subject: | Electronic Commerce | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 199 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-528-05766-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004732767