Kundenmanagement in der network economy : business intelligence mit CRM und e-CRM
Matthias Meyer; Stefan Weingärtner; Fabian Döring
| Year of publication: |
2001
|
|---|---|
| Authors: | Meyer, Matthias ; Weingärtner, Stefan ; Döring, Fabian |
| Publisher: |
Braunschweig : Vieweg |
| Subject: | Electronic Commerce | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | X, 199 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 187 - 195 Pp. : DM 98.00 |
| ISBN: | 3-528-05766-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014012188