Kundenprofitabilitätim Mittelpunkt

Der Handels- und Marketing-ExperteWerner Reinartz über Kundengewinnung,Kundenbindung, Kundenwerte,CRM, Sortiments- undPreispolitik und über dieneuen Anforderungenan den Management-Nachwuchs

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Authors:	Reinartz, Werner
Published in:	Universität zu Köln - Department of Retailing and Customer Management titelthema \| Zukunftstrends - handelsjournal ; 10-07, S. 24 ff
Subject:	Preispolitik \| pricing policy \| Kundenmanagement \| Customer relationship management \| Strategisches Management

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Extent:	304128 bytes 3 p. application/pdf
Type of publication:	Article
Language:	German
Classification:	Strategic management ; Consumer behaviour ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10009248944