Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Olivia Gwinner ; mit einem Geleitwort von Prof. Dr. Dr. h.c mult. Christian Homburg
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Gwinner, Olivia |
| Other Persons: | Homburg, Christian (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenbindung | Customer retention | Unternehmenserfolg | Firm performance | Kundenmanagement | Business-to-Business-Marketing | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 171 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität Mannheim, 2018 |
| ISBN: | 3-658-25620-6 ; 978-3-658-25620-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989967