Kundenverständnis über die Kundenzufriedenheit hinaus : der Ansatz des strategic customer review (SCR)
Homburg, Ch. ; Werner, H.
| Year of publication: |
1999
|
|---|---|
| Authors: | Homburg, Christian ; Werner, Harald |
| Publisher: |
Mannheim : Inst. f. Marktorientierte Unternehmensführung |
| Subject: | Kundenforschung | Kundenmanagement | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 34 S. |
|---|---|
| Series: | Management Know-how. - Mannheim. - Vol. M 42 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89333-207-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004020134