L âge subjectif peut-il prétendre au statut de variable de segmentation ?

From the conceptual differences between chronological age and subjective age, this paper examines the potential of subjective age as a segmentation variable of the fashion market. The results show that the gap between actual age and subjective age increase while aging. Only subjective age has an effect on fashion involvement from fourty years old. The moderating influence of gender on this link seems to be derived from the differences of subjective age between males and females. Some research avenues and managerial implications are discussed at the end of the article.