L’approche par les capacités dynamiques d’alignement comme cadre d’analyse des stratégies Internet

The study of Internet strategies has led to the publication of numerous research in Information Systems. It is most often through different perspectives adopted, to explain the results related to the adoption of the Internet within the company. Thus the approach of alignment used to explain the performance of the IS / IT (Chan and Reich, 2007 a and 2007 b) is particularly suited for studying the results from the web activity (Raymond et Bergeron, 2008). This raises the problem of the application of such an approach which involves identify and operationalize the concept of "fit". We bring here a first response through a complementary approach: the dynamic capabilities. The question is to highlight the company's ability to manage continuously the Internet activity in a coherent way. The ability of the company to control over time the key mechanisms of alignment linked to the Internet reflects the "Internet alignment dynamic capabilities." The applications of such a conceptual framework are manifold.