La importancia de la reputatión empresarial en la obtención de ventajas competitivas as sostenibles

The increasing attention of the corporate reputation on the part of the professional and academic world denotes its importance in obtaining sustained competitive advantages, and consequently, in the creation of value. In the present article we will try to argue the strategic character of the corporate reputation from the Resource-Based View.

MoreLess

Year of publication:	2006
Authors:	Martín de Castro, Gregorio ; Navas López, José Emilio
Published in:	Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE). - Vigo : Academia Europea de Dirección y Economia de la Empresa (AEDEM), ISSN 1135-2523. - Vol. 12.2006, 3, p. 29-39
Publisher:	Vigo : Academia Europea de Dirección y Economia de la Empresa (AEDEM)
Subject:	strategic analysis \| corporate reputation \| resource-based view \| complexity

More details

Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	Spanish
Other identifiers:	663638682 [GVK] hdl:10419/54376 [Handle]
Source:	EconStor

Persistent link: https://www.econbiz.de/10010280380