La rilevanza delle variabili predittive della propensione all’acquisto online
Year of publication: |
2011
|
---|---|
Authors: | Bonera, Michelle |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2011/4.2011, 4, 8, p. 101-123
|
Publisher: |
FrancoAngeli Editore |
Subject: | E-commerce | intenzione d’acquisto online | accettazione tecnologica | classification and regression tree | utility | usability |
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