La tendance à regretter du consommateur : validation d'une échelle de mesure

This article presents the development and the validation of a 6 item Consumer Tendency to Regret (CTR) measurement scale. CTR is conceptualized as a situational personality trait in Mowen's 3M hierarchical personality model, and is defined as the propensity to experience regret following a decision to buy or not to buy. A qualitative inquiry (n=35) based on critical incidents followed by 8 data collections lead us to conclude to the fair reliability and validity of the two dimensions measurement scale, useful both for practioners of direct marketing and advertisers.

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Year of publication:	2007-03
Authors:	Delacroix, Eva ; Jourdan, Philippe
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Prise de décision \| Evaluation post-achat \| Sensibility to regret \| Regret \| Sensibilité au regret \| Trait de personnalité \| Modèle 3M \| Counterfactual thinking \| Comportement du consommateur \| Consumer behavior \| raisonnements contrefactuels \| Personality trait \| 3M model \| Post-purchase evaluation \| Decision process \| Echelle de mesure \| Measurement scale

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Recherche et Applications en Marketing, 2007, Vol. 22, no. 1. pp. 25-44.Length: 19 pages
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011073544