LA VENTA RELACIONAL: UNA APLICACIÓN EN TIENDAS DE ELECTRODOMÉSTICOS MINORISTAS
Year of publication: |
2009-01-22
|
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Authors: | BOLUDA, INÉS KÜSTER ; COSTA, WALTER MIGUEL |
Institutions: | UNIVERSIDAD JAVERIANA - CALI |
Subject: | Palabras clave: Marketing relacional | venta relacional. Key words: Relationship marketing | relationship selling |
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