Label design of wines sold online : effects of perceived authenticity on purchase intentions
Jean-Éric Pelet, François Durrieu, Erhard Lick
| Year of publication: |
2020
|
|---|---|
| Authors: | Pelet, Jean-Eric ; Durrieu, François ; Lick, Erhard |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-12
|
| Subject: | Authenticity | Colors | e-Commerce | Icons | Pleasure | Semiotics | Visual complexity | Wine labels | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Electronic Commerce | E-commerce | Warenkennzeichnung | Product labelling | Weinbau | Wine industry | Semiotik | Glaubwürdigkeit | Credibility | Markenführung | Brand management | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268977