Language and thought : linguistic relativity in social marketing communication
Year of publication: |
2024
|
---|---|
Authors: | Goel, Manvi ; Sharma, Vinay ; Gupta, Omprakash K. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 3, Art.-No. e13041, p. 1-16
|
Subject: | fuzzy-ISM | linguistic relativity | social advertising | social marketing communication | Social Marketing | Social marketing | Sprache | Language | Linguistik | Linguistics | Werbung | Advertising | Kommunikation | Communication | Marketingmanagement | Marketing management | Mehrsprachigkeit | Multilingualism |
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