Language and thought : linguistic relativity in social marketing communication
Manvi Goel, Vinay Sharma, Omprakash Gupta
| Year of publication: |
2024
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|---|---|
| Authors: | Goel, Manvi ; Sharma, Vinay ; Gupta, Omprakash K. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 3, Art.-No. e13041, p. 1-16
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| Subject: | fuzzy-ISM | linguistic relativity | social advertising | social marketing communication | Social Marketing | Social marketing | Sprache | Language | Werbung | Advertising | Linguistik | Linguistics | Marketingmanagement | Marketing management | Kommunikation | Communication | Mehrsprachigkeit | Multilingualism | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531722