Language brokering : stimulating creativity during the concept development phase
Year of publication: |
2011
|
---|---|
Authors: | Dell'Era, Claudio ; Buganza, Tommaso ; Fecchio, Camilla ; Verganti, Roberto |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 20.2011, 1, p. 36-48
|
Subject: | Innovationsmanagement | Innovation management | Produktgestaltung | Product design | Designer | Designers | Marketingmanagement | Marketing management | Terminologie | Terminology |
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