Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning
Xiao Liu, Dokyun Lee, and Kannan Srinivasan
| Year of publication: |
2019
|
|---|---|
| Authors: | Liu, Xiao ; Lee, Dokyun ; Srinivasan, Kannan |
| Subject: | consumer purchase journey | deep learning | economic impact of text | product reviews | natural language processing | regression discontinuity in time | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Künstliche Intelligenz | Artificial intelligence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719866690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177738