Large-scale retailers, digital media and in-store communications
Year of publication: |
2021
|
---|---|
Authors: | Riboldazzi, Sabina ; Capriello, Antonella |
Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 145-160
|
Subject: | In-store Communications | digital media | retailers | information and communication technologies | in-store technologies | customer experience | Einzelhandel | Retail trade | Informationstechnik | Information technology | Digitale Medien | Digital media | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Marketingmanagement | Marketing management | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion |
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