Late-mover strategies
Year of publication: |
2012
|
---|---|
Authors: | Shankar, Venkatesh ; Carpenter, Gregory S. |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 362-375
|
Subject: | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Markteintritt | Market entry |
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