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Die wettbewerbsbezogene Abgrenzung des relevanten Marktes
Schwalba, Michael, (2000)
Latent class models for conjoint analysis
Ramaswamy, Venkatram, (2000)
Ramaswamy, Venkatram, (2001)
The future of competition : co-creating unique value with customers
Prahalad, Coimbatore K., (2004)