Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Christian Barney, Carol L. Esmark Jones
| Year of publication: |
2023
|
|---|---|
| Authors: | Barney, Christian ; Esmark Jones, Carol L. |
| Subject: | embarrassment | excitement | humor | marketing messages | retail | Humor | Einzelhandel | Retail trade | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21775 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290874