Launch decisions and competitive reactions: an exploratory market signaling study
Year of publication: |
2002
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Authors: | Hultink, Erik Jan ; Langerak, Fred |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 19.2002, 3, p. 199-212
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