Launching for success : the effects of psychological distance and mental simulation on funding decisions and crowdfunding performance
Year of publication: |
2021
|
---|---|
Authors: | Rose, Stefan ; Wentzel, Daniel ; Hopp, Christian ; Kaminski, Jermain |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 36.2021, 6, p. 1-19
|
Subject: | Construal level theory | Crowdfunding | Entrepreneurial financing | Mental simulation | New product development | Psychological distance | Simulation | Kognition | Cognition | Produktentwicklung | Psychologie | Psychology | Konsumentenverhalten | Consumer behaviour |
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