Launching new products with a direct sales force : a case study and grounded theory
submitted by Benjamin Klitzke
| Year of publication: |
december15nd 2015
|
|---|---|
| Authors: | Klitzke, Benjamin |
| Publisher: |
Vallendar |
| Subject: | Produktentwicklung | New product development | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Direktvertrieb | Direct selling | Erfolgsfaktor | Success factor | Grounded Theory | Grounded theory | Aktionsforschung | Action research | Business-to-Business-Marketing | Verkäufer |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 212 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management Vallendar, 2015 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011579958