Le changement de nom de marque : définition, clarification et proposition d’une typologie
Isabelle Aimé; Chantal Lai
| Year of publication: |
2014
|
|---|---|
| Authors: | Aimé, Isabelle ; Lai, Chantal |
| Publisher: |
Paris : IPAG Business School |
| Subject: | Markenführung | Brand management | Markenname | Brand name | Markentransfer | Brand extension | Kosmetik | Cosmetics | Frankreich | France |
| Extent: | Online-Ressource ([17] S.) Ill., graph. Darst. |
|---|---|
| Series: | Working paper series / Ipag Business School : working paper. - Paris, ZDB-ID 2787178-2. - Vol. 608 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | French |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433540