Le marketing achats : stratégies et tactiques
Roger Perrotin
| Year of publication: |
1999 ; Nouv. prés.
|
|---|---|
| Authors: | Perrotin, Roger |
| Publisher: |
Paris : Éd. d'Organisation |
| Subject: | Beschaffungsmarketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | French |
| ISBN: | 2-7081-2292-4 |
| Classification: | Marketing ; Beschaffung, Materialwirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004028555