Le marketing des services : du projet au plan marketing
Béatrice Brechignac-Roubaud
| Year of publication: |
1999 ; 3. tir.
|
|---|---|
| Authors: | Brechignac-Roubaud, Béatrice |
| Publisher: |
Paris : Ed. d'Organisation |
| Subject: | Dienstleistung | Marketing |
| Extent: | X, 249 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-7081-2147-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004023049